LAUNCHES

LA Interactive introduces The Lazy Gardener... A colorful site featuring a "managed navigation" model (see technology section below).

LA Interactive has entered the e-commerce market with its award-winning Cosita Wear site.

PRESS

The Cosita event was noted by the Global Internet News Agency in the technology section of its Internet News Wire. Read the full press release.

Business Plus! Magazine (http://www.biz-plus.com), Information For the Next Millenium, featured LA Interactive as "An Internet Pioneer" in its April/May '98 issue. Vincent Mallardi, C.M.C., Editor-in-Chief, touted LA Interactive as the right firm to "set up and manage websites, and offer explanations and advice for newcomers."

TECHNOLOGY

For Lazy Gardener, LA Interactive has implemented Managed Navigation. With this methodology, viewers are channeled through the site in accordance with a carefully constructed marketing strategy.

By contrast, most sites, including this one, exhibit traditional passive navigation, where all of the links are in a menu bars at the top, side, and/or bottom of the page, offering viewers a democratic approach. The passive navigation model is the most popular presentation option on the web today. Managed navigation may very well occupy that position in the near future.

Larry Ashkenas, President of LA Interactive, has designed a new user interface for e-commerce web sites. Cosita Wear features its "Easy-to-Use, Easy-to-Buy" shopping objective with an in-your-face clothing "nav bar". The results have been astonishing.

OUR SITE

June '98: Our unique interactive quote calculator.

July '98: Shockwave Flash comes to LA Interactive. You may have noticed on your way in.

Coming Soon: Live LA Chat.